The science may be sketchy but the results are not wholly unexpected. Chris Kirk and Will Oremus on the differences in Yelp users; Android vs. iPhone.
How different are the people who use iPhones, really, from those who use Android devices? Various studies have helped to construct a basic demographic sketch of each: iOS users are reputedly younger, richer, spendier, and even “smarter.” Android users are, well, the opposite. But none of those metrics tells us much about what the two groups are actually like—how they eat, drink, shop, or play.
Search results show the following differences between both groups:
iOS users sip wine, gulp Starbucks, and splurge on organics at Whole Foods. Android users get tattoos, and hit the buffet, and are always on the hunt for deals. In fact, “deals” showed a greater discrepancy in popularity between the two platforms than any other search term Yelp shared with us. It was the 24th-most-popular Android search, but didn’t even crack the top 200 on iOS.
But Android users also search more for “yoga,” which might seem like the sort of upper-middle-class pursuit you’d associate with iOSers. They appear to prefer cupcakes to donuts. And if Android users are older than their Jobs-worshipping counterparts, they sure don’t party like it. Danceclubs, nightlife, and karaoke all ranked higher on Android.