Despite a number of shortcomings, including a single USB port, no Mag-Safe connector, slow CPU, and modest battery life, Ashram Eassa thinks the MacBook is a winner.
In Apple’s second fiscal quarter, the company saw its Mac unit shipments grow by 10% year-over-year, although revenue grew just 2%. This would seem to imply that Apple stimulated unit shipment growth by offering products at lower price points.
However, in the company’s third quarter, it saw both revenue and units grow by 9% year-over-year, suggesting that the company saw average selling prices hold steady as unit shipments grew.
According to Cook, the Mac growth in the company’s Mac business during its third fiscal quarter was “fueled by great response to [Apple’s] new MacBook” and that the company is “working hard to catch up to customer demand.”
In other words, it seems that the new MacBook is a commercial success for Apple.