File this one under the ‘Won’t Happen’ category but it’s fun to think about. Lisa Eadicicco on yet another rumor about Apple’s soon-to-arrive (again) streaming television service.
One way Apple hopes to differentiate itself from other TV-streaming services is by offering content from local networks. Apple wants you to be able to stream live local channels on any device…
That would be a key point of differentiation, yes, but if all television is the same, the key differentiation would be price and choice. Apple won’t be the low price leader, and cable TV companies have more choice.
Broadcasters such as ABC, NBC, CBS, and Fox don’t control the feeds of their affiliates that offer that local content. Apple has reportedly asked those broadcasters to obtain those rights from affiliates before Apple moves forward with its TV service
Remember those words: price and choice. Apple’s television service needs to be competitive in both.