Yours truly on Mac360. The preview:
Apple is a hardware company. Unlike Google, Amazon, and Netflix, Apple has entered middle age, a near senior citizen with wisdom and discipline, but less able or willing to venture into an industry segment rampant with change and disruption. The disruptor of the past is being disrupted by the present. Apple has the resources and money (they’re not always the same) to outdo whatever Google, Amazon, and Netflix have cooked up, but the company has always been content to be the purveyor of fine hardware, not the leader of an industry that can only be described as incestuous, fickle, and self absorbed.
Apple’s conundrum is simple. To remain a hardware company content with building the devices which are used to view all forms of new content, or, like Google, Amazon, and Netflix, become involved in the creative process.
Apple is a hardware design company which lathers on attractive software to get and keep customers happy to purchase. I don’t think Apple wants to get into the content creation industry.