One can argue that Apple’s success with the iPod (and later, iPhone) had as much to do with distribution channels as it did software. The iPod was sold everywhere. Apple Watch has a very limited distribution channel which is beginning to loosen up. Does that mean supply is meeting up with demand? And is that a good thing? WSJ:
Best Buy stores will carry Apple Watch Sport and Apple Watch as well as a wide range of straps and other accessories. It will not carry Apple Watch Edition, the gold-cased model whose price starts at $10,000.
Expanding Watch’s availability is the next step in what has been a rocky roll-out of Apple’s first new hardware line since the iPad. The company started shipping Watch to customers on April 24 but limited sales to its online store. Not until mid-June did the device become available in Apple’s physical stores.
As part of its push to position the Watch as fashion accessory, Apple has made units available in a handful of high-end boutiques and department stores including Colette in Paris, Dover Street Market in London and Tokyo, and Selfridges in London.
Apple Stores? Check. Paris, London, Tokyo? Check. Best Buy? Check.