I like a cold, cold beer, but haven’t seen too many commercials aimed in my direction. Laura Bates explains:
The Campaign for Real Ale recently came under fire for distributing leaflets featuring corset-clad models.
Meanwhile, sexist beer names abound, from British beers such as BrewDog’s Trashy Blonde, Celtic Marches’ Slack Alice, York Brewery’s Naughty Noelle and Hornbeam Brewery’s Knicker-Mocha-Muffdive to US brews such as Bare Ass Blonde, Tramp Stamp, Leg Spreader and Psychotic Blonde. They are often matched by explicit and misogynistic pump-clip images.
What’s even worse is that the “jokes” often veer towards the territory of sexual violence. One US beer is entitled Thong Remover Tripel, while another allegedly named “Mouth Raper” hit the headlines last year. Bud Light apologised just last month after running a campaign called “Up for Whatever”, with the slogan “The perfect beer for removing ‘no’ from your vocabulary for the night”.
Amazing. It’s 2015, people.