Friend and colleague Bambi Brannan on how ad blockers are damaging to the public internet.
Another trend is that advertising has become so commonplace on the internet, and so obtrusive, that advertisements are ignored by readers, which mean click rates go down, and that exacerbates the problem. Where websites get paid when a reader or visitor clicks on an ad, fewer clicks mean lower revenue per page, which often results in the website publisher adding even more advertisements to make up the revenue shortfall.
Catch-22. More ads means viewers and readers pay less attention to any ad, and a growing percentage block advertisements of all kind. Is that even legal?