Apple’s iPhone 6 is six months old. Samsung has already announced their latest copycat design, the Galaxy S6 line, which borrows more from the iPhone’s design than ever. Look around the next few weeks and you’ll see review after review that pits Samsung’s latest ‘iPhone killer’ against Apple’s new flagship model.
On paper, the Galaxy S6 is an awesome device which appears much like an Android version of Apple’s iPhone 6 line. Samsung has pile on the feature bullet points. Nearly triple the RAM of an iPhone. Far more pixel density in the screen than an iPhone 6 Plus. And a homegrown eight core Exynos CPU which should demolish the iPhone 6 which limps along on two cores.
Samsung works much like every smartphone and tablet maker by banking on a typical blend of marketing bullet points features with a lower price to compete with Apple.
It’s almost as if they’re saying, “Hey, look at us. We’re cheaper.” Or, “Here are 19 reasons to buy our smartphone over an iPhone.”
Anyone who’s used Apple’s products or followed Apple through the years knows one things. The company isn’t much into touting specification bullet points. The details are there if you want them, but that’s not the focus of the product’s presentation.
Why not? Everyone else does exactly that.
Amazingly, Apple is about Think Different™ and cares more about the overall user experience than most other makers. That’s why you won’t find a removable battery in iPhones or iPads. Most users don’t care, but a swappable battery makes for a thicker, heavier device.
How about QuadHD displays? You know, the ones in the new Galaxy S6 that shame the quaint HD quality iPhone 6 Plus. Driving all those pixels requires plenty of battery juice. Ditto for the eight cores in the CPU. Ditto for all the extra RAM. Benchmarks show that the Galaxy S6 performs lower than an iPhone 5s.
All that translates into spotty performance of Samsung and knock-off devices vs. the iPhone 6 line, which remains the device to compare to these days. Yet, all the comparisons between devices in most of today’s digital rags describe only the hardware components and not the user experience. Apple sells good hardware that performs well, and the game is upped every year, but customers are buying into an ecosystem that works better, syncs better, backs up easier, has better service and security, and greater selection of user friendly applications.
Google touts Android-based devices as a plethora of choice, obliquely referring to Apple as a walled garden with few choices. Fair enough. But it’s exactly that variety which hamstrings Android device performance when compared to Apple’s latest and greatest. App developers are required to bounce around a dizzying array of CPUs, GPUs, and hardware configurations just to get an app that will run on the Android version of a few years ago, let alone the latest.
Price and a list of bullet points will sell products to the masses, but discriminating buyers know a true value when they see it. That explains why Apple’s approach to the customer experience is different than every other manufacturer, and why the company owns over 80-percent of the industry’s profits.
It’s all about that bass, not treble.