The company that many people love to hate found a website it loves to hate. It’s called walmart.horse. Hayley Peterson with the details:
Wal-Mart is specifically upset over the website’s domain name — www.walmart.horse — according to the site’s creator, Jeph Jacques.
On his personal website, Jacques says the company sent him a cease-and-desist letter accusing him of trademark infringement for using Wal-Mart’s name in the URL.
It’s difficult not to find this kind of parody amusing, and therein lies the issue. Parody.
Walmart’s official response to what is obviously a parody (Walmart won’t win this)?
“You have registered, without Walmart’s permission or authorization, the domain name(s) ‘walmart.horse,'” the letter says, according to Jacques. “The Domain Name incorporates the well known Walmart mark in its entirety, and, by its very composition, suggests Walmart’s sponsorship or endorsement of your website and correspondingly, your activities.”
The letter orders Jacques to immediately stop using the domain name.
In a response to the letter, Jacques argued that the website was an “obvious parody” and fell under fair use.
The question I have is why is there a top level domain .horse?