Instead of lowering prices or discounting prices Apple has a plan to eliminate competitors one customer at a time and move them into the company’s vaunted ecosystem. Lisa Eadicicco:
For the first time, Apple is letting you trade in your old Android, BlackBerry or Windows Phone for a new iPhone… The new trade-in program is said to start Monday, but it only applies to certain phone models. According to Apple’s new Reuse and Recycling Program, you’ll be able to access the new trade-in program online and in-store, and supported smartphones include “certain Samsung, HTC, LG, Nokia, Sony and BlackBerry models, for credit in the form of an Apple Store gift card or bank transfer.”
No lowered prices, no sale prices, no discounts. Trade-ins.