Google is mostly a search engine company that makes money by selling advertising. Apple is a gadget maker and makes money selling products. Google is trying hard to do what Apple does but the effort has come up short. Is it time for Apple to do what Google does? Jacob Siegal thinks the time is right.
Apple has recently posted two job openings for a mysterious project called Apple Search.
Hmmm. An Apple search engine? Here’s the wording of a job summary ad Apple posted.
Apple seeks a technical, driven and creative program manager to manage backend operations projects for a search platform supporting hundreds of millions of users. Play a part in revolutionizing how people use their computers and mobile devices. Manage operational projects that support groundbreaking technology and the most scalable big-data systems in existence.
Google’s share of the search engine business can only go down, which means the profitable advertising business is at risk.