I tend to agree with Zack Whittaker that the premium car industry would be a tough nut for Apple to crack.
Apple first forayed into the automotive world when it introduced CarPlay. Available on just a handful of new cars in 2014, the dashboard-based system allows you to use your iPhone while you’re on the road. But if the story is to be believed, now the company wants to go a few steps further.
But the move might be in response to Google’s recent drive (excuse the pun) to get an autonomous vehicle on the road.
Other than petty rivalry, it just doesn’t add up. A self-driving car? It’s the only time you’ll hear me say, “a television would make a lot more sense.”
And an Apple television doesn’t even make sense.