Whenever you read an article that tells you Apple is having problems, well, stop reading. You’re being drawn into a non-sensical argument that on its face is ridiculous. Apple is no longer the beleaguered company that Steve Jobs came back to in 1997, and no amount of ridiculous arguments contrary to Apple’s current level of success will change that.
Trust me, Apple is beleaguered no more.
beleaguer |biˈlēgər| verb [ with obj. ] (usu. as adj. beleaguered)
lay siege to: he is leading a relief force to the aid of the beleaguered city.
• beset with difficulties: the board is supporting the beleaguered director amid calls for his resignation.
In fact, it should be crystal clear that the ‘beleaguered‘ title should go elsewhere, but where? Nokia? They’re mostly a footnote in history today. BlackBerry? Certainly, if BlackBerry were relevant to the smartphone industry. It’s not. What’s worse than beleaguered?
What would you add to the list of beleaguered tech companies that compete with Apple? HTC? Perhaps. On the PC side of the tech equation there’s HP, Dell, Lenovo, and others; most trying to eke out a living selling plastic look-a-like devices while Apple skims the majority of the PC industry’s profits on the Mac.
One could add Google or Microsoft to a list of beleaguered Apple competitors. Android OS has marketshare but hasn’t done much to provide profits to anyone other than Samsung, and very little to Google. But Google still makes billions as an advertising company. Microsoft’s Windows and Office remain cash cows but lead an industry in decline. Efforts to diversify both Google and Microsoft seem to have failed.
That leaves Samsung, itself a diversified conglomerate that makes and sells everything from smartphones and tablets to washers and dryers to chips and cameras to televisions and appliances.
Samsung is beleaguered.
How so? Considering that Apple and Samsung have similar annual revenue, it’s Samsung whose smartphone sales are down, revenue growth has stalled, marketshare is crumbling, profits are in dramatic free fall, the stock price is anemic, market cap is less than one third that of Apple, and the company’s prospects appear dim in the two largest emerging markets, China and India, as competitors with cheaper products that run also run Android have devoured Samsung’s profits at the low end, while the Galaxy maker has failed to make a dent in Apple’s end of the premium market.
Yep, Samsung is beleaguered, not Apple. The torch has passed.