Facebook’s Mark Zuckerberg needs to keep a PR flack nearby at all times.
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!
Facebook’s honcho was responding to Tim Cook’s view of customer vs. user:
When an online service is free, you’re not the customer. You’re the product.
Somehow Zuckerberg hasn’t figured out the difference between customer and user. Colleague Ron McElfresh differentiates the two.
Zuckerberg implies that Facebook users are customers (within the Facebook advertising business model). He’s wrong. As a Facebook user, you’re a user, not a customer. Zuckerberg wants to keep you happy so you’ll continued to use Facebook which gives the company something to sell to advertisers, but don’t mistake his response or argument for reasonable logic. It is not. It is self serving.
I can understand why Zuckerberg is so vain. After all, he’s worth billions, his company has no debt, over a billion users (not customers), and it’s profitable. So, everything he thinks or does must be correct, right?