Apple’s customers are the company’s biggest asset. It’s not design or engineering or stores or distribution. It’s the customers. We evangelize, we criticize (with love), we tolerate mistakes and gaffes (with patience), and we’re willing to stand in line among our brothers and sisters to await Apple’s latest products.
Part of my evangelizing nature is to share applications I use and the reasons they’re worth trying. Here’s a perfect example of a perfect app that fits perfectly within and between Apple’s Mac, iPhone, and iPad– and performs a singular duty to help us organize an increasingly complex digital world.
The app is called Pocket. It’s free. It runs on Mac, iPhone, iPad, and a bunch of other devices. All it does is let you save and sync articles, videos, and the like– to Mac, iPhone, iPad, or other device.
For Apple products, installing Pocket means it shows up as an option to save. Once you save an article from a website or Flipboard or whatever, it gets synchronized between your devices running Pocket, so you can read the aforementioned article whenever and wherever.
Pocket for the Mac looks a bit like an RSS reader but unlike RSS, you’re in control of what you save for later.
I use all three versions of Pocket about equally; Mac, iPhone, iPad. What is especially useful is the offline feature. Pocket doesn’t care if you’re connected. Once items are synced, they’re viewable anywhere. Mountaintop or subway.
Pocket is just one of those new age apps that fits today’s mostly digital information lifestyle. The business plan worries me, though. Pocket is a free app. The sync service is free, too. Pocket Premium comes with a nominal monthly or annual price tag and, like Evernote, probably is worthwhile to the very serious reader, researcher, student, or media hound, as it comes with enhanced tags and search functions.
One issue of the information age (or, as some call it, the mis-information age), is the disparate sources of information collection and viewing. I use Pocket, an RSS reader, and Evernote; each is a bit different, used differently, but valuable enough to keep around and mold into the daily workflow.
Wouldn’t it be great to have a single app that does all those three apps do?