Everything you ever wanted to know about how Android’s flagship manufacturer is falling on hard times. Jan Dawson on what went wrong:
Differentiation has always been the key to high margins in consumer electronics, and Samsung has failed to achieve it. Differentiation at the high end would mean a focus not just on premium materials but premium software and services, a far cry from Samsung’s past focus on gimmicks and unattractive UIs. Differentiation at the low end is much tougher, because it comes down to acceptable performance at the lowest price, which others now do at least as well as Samsung.
Android is like Windows. Both brands are perceived as ‘cheap’ so customers don’t migrate to more expensive (and more profitable) models.