There comes a time when a company hits the bottom, and there are plenty of examples of riches to rags storiesin the tech industry. When a company comes upon hard times, one of three things usually happens.
First, the company goes out of business, or gets bought by a competitor just before it dies (think Nokia). Second, there’s a ‘dead cat bounce‘ whereby things get better for awhile, then get worse; much worse (think BlackBerry). Finally, when a company hits rock bottom it also becomes desperate to survive, and, for the right company with the right leader, all sorts of good things can happen (think Apple).
Back in the mid-to-late 1990s Apple was in dire straights and had already used up one dead cat bounce. Then Steve Jobs returned to Apple. He sliced and diced the product line, simplified the company’s focus, got the Good Ship Cupertino sailing again, set out on a new course working on the future and the next insanely great thing.
From there, Apple launched the iMac, iPod, iTunes Music Store, Apple Stores, iPhone, iPhone App Store, Apple TV, Mac App Store, and the iPad.
What Apple needed back then was a straight talking, no-nonsense leader, who almost by sheer will power moved Apple kicking and screaming into the 21st century and an amazing string of product hits, as well as incredible riches.
As happens from time to time, Apple was struck by another scandal. The company has nursed itself through a few in recent years. Antennagate. Mapsgate. Bendgate (I prefer Bendghazi; we’ll probably hear plenty about Benghazi when Hillary Clinton runs for president in 2016).
Who came to Apple’s defense in the Bendghazi scandal?
It wasn’t Apple’s competitors, whose products bend much the same way. Was it any of the major U.S. cell phone carriers who have grown rich and fat by selling the iPhone (insert comical laugh here)? AT&T? Nope. Verizon? Uh huh. How about Sprint? Zilch.
Standing next to Apple on the world stage of YouTube publicity was non-other than the newly minted CEO of T-Mobile, John Legere, a somewhat flamboyant executive with experience at AT&T, Sprint, Dell, and a few other technology companies.
The straight talking Legere is credited with turning T-Mobile around, re-building the company’s anemic network, simplifying cell phone plan pricing, and getting T-Mobile back to an improved state of financial health– thanks in large part to getting the iPhone to put on store shelves.
What does Legere have to say about Apple’s Bendghazi problem?
That is such horse shit. I mean, come on, what the fuck did you need to see?
Whoa. Did Legere really say that? Yes, at a GeekWire conference, and it’s exactly the kind of straight talk that gets employees fired up about their company, struggling or otherwise, and his pronouncement should be the final nail in the coffin of Bendghazi extremists.
It’s a lengthy video but the real fun begins at about 18:00 minutes in. Enjoy.