We have not seen the last of this. Apple Pay is being blocked by some retailers and customers have already started a boycott. Josh Constine:
Long before Apple Pay, big brick-and-mortar retail chains were conspiring to sidestep the typical 2% to 3% fees they’re charged by credit card companies when consumers pay with credit. A company called MCX (Merchant Customer Exchange), spearheaded by Walmart, was started to build a mobile payment solution
Is it as easy and seamless to use as Apple Pay? No. But the retailers make more money, so they’ve blocked Apple Pay in their stores.
Rather than NFC, CurrentC uses QR codes displayed on a cashier’s screen and scanned by the consumer’s phone or vice versa to initiate and verify the transaction. The system is also designed to automatically apply discounts, use loyalty programs, and charge purchases to a variety of payment methods without passing sensitive financial data to the merchant.
Because Apple Pay is in its infancy, this doesn’t bode well for Apple, and sets the stage for a multi-payment effort which is confusing and cumbersome for users.