Other than Pippin and some models of the Mac and Apple II series from the last century, there are few modern Apple products that I have not owned, used, loved to use. Apple’s move to aluminum in Mac, iPhone, iPad, and even various iPods lends itself to a level of quality and durability in the hardware that few competitors can match.
What about software?
While OS X for the Mac lives in a different category, in some respects, Apple found itself a few years behind Android OS and needed to do some catching up with iOS 8, which, increasingly appears to have been rushed to market; almost as if Apple is reacting too quickly and not thinking things through, or not testing as thorough as it could or should.
Here’s the most recent example. iOS 8 has a few glitches but that’s common with almost any major release of a new OS; Mac, Windows, iOS, Android or whatever. In this case, the glitches, hiccups, and odd behavior seem far beyond that of iOS 7. Battery life, Wi-Fi connectivity, apps crashing, and more. Maybe that’s because iOS 8 has more new functionality than the last version.
Worse, Apple put out a bug fix in iOS 8.0.1 which itself contained bugs and had to be pulled in favor of iOS 8.0.2.
See? There’s a problem with quality control; an issue which has raised an ugly head on various software updates ranging from Final Cut Pro X at the high end, to iPhoto, iLife, and iTunes on the free side of the equation.
There’s no question that Apple has quality control; both hardware and software. The issue is this. Apple’s profile is much higher than the company’s marketshare, regardless of product. Quality control problems that don’t get much comment or criticism on Samsung, Google, Motorola, HTC, Xiaomi or competing devices, merit days of headlines for Apple.
Here’s why this is an important issue for Apple, and why the company must have ever greater quality control.
We pay more for Apple products. We appreciate the hardware quality, attention to the details of fit and finish, and the fact that both hardware and software work well together. And, again, we pay more for that privilege, so when hiccups, problems, and glitches occur, they’re more prominent and more disturbing with Apple than the company’s competitors.
I pay more, so I should get more. Three iOS 8 versions in a week is not the ‘more‘ I’m looking for.