Yesterday Amazon’s Fire Phone was priced at $199. Today, the day before Apple announces the new line of iPhones, Amazon’s Fire Phone is 99-cents. That’s a fire sale for the Fire Phone. ZDNet:
Amazon’s gameplan here is pretty clear. It’s a “get people into the ecosystem as fast as possible—and at any cost” move. With the iPhone 6 so close, I sense that Amazon is taking some drastic steps to keep the Fire Phone in the game in the face of what is likely to be very still competition.
Anyone besides me notice that Apple mentions how many Macs, iPhones, and iPads are sold every quarter, but Amazon never announces a number for it’s Kindle Fire tablet and Fire Phones?