More proof that Apple’s strategy to own the premium end of the market pays big dividends, and bucks the trend toward cheap and profitless margins. Chris Ciaccia:
During the back-to-school shopping period (July 4th through Labor Day week), Apple saw notebook sales rise 16% year over year as customers clamored for the latest MacBook Airs and MacBook Pros, according to research firm NPD Group. Even more impressive is how well sales of Apple notebooks did in the final three weeks of the period, rising 27% year over year. That growth allowed Apple to capture 26.8% of the unit device share.
Overall, Mac OS-based products rose 14% year over year, partially helped by the recent price cuts and refreshed MacBook Air and MacBook Pro notebooks Apple has instituted in recent months.
Windows still owns nearly 70-percent of the market, almost all of it at the low end– low cost, low profit– of the market spectrum. That’s why Apple’s Mac owns about 50-percent of the entire PC industry’s profits.