Piper Jaffray’s Gene Munster has made a career out of Apple predictions, primarily the much anticipated and totally invisible Apple television. Lance Whitney:
Analyst Gene Munster returned to his mantra of an Apple television set. The analyst has been forecasting such a product for the past few years, but so far Apple has yet to produce one, instead continuing to focus on mobile devices. The company has offered the Apple TV set-top box for many years. But should it ever hit the market, the much-rumored Apple television would likely take shape as a full-blown HDTV set with access to traditional and online entertainment, apps and other content.
He’s becoming a laughing stock in the industry because of this Apple television fetish. Munster:
Given how many times we have predicted a television and have yet to see one launch, it may be easy to dismiss our insistence of the television. However, as recently as 9/12 on Charlie Rose, CEO Tim Cook said that the TV is a category in which Apple has great interest in, given the experience is ‘stuck in the 70s.’ Cook also noted that Apple has ‘taken a stab’ at TV with Apple TV and claimed that it is an area Apple continues to look at. We also note that in Steve Jobs’ biography in 2011, Jobs stated that he felt he finally cracked the TV. We believe the evidence remains that something is there, the question remains when.