As it stands right now, guess who owns the enterprise for smartphones and tablets? BlackBerry? Microsoft? Android? Samsung?
None of the above.
Almost without trying Apple seems to have a solid lock on the corporate world with iPhone and iPad, and one can argue that it’s our favorite Mac maker who brought the concept of BYOD (bring your own device) to corporate IT departments.
On the PC side of the product ledger, Microsoft still has a deep grip on IT with Windows PCs, Office, and Windows Server, not to mention growing influence on cloud services. It’s the mobile arena where Microsoft has failed. Here’s what I see of Microsoft’s plan to take back enterprise for Windows Phone and Surface Pro.
I call it the ‘stir the pot and feed the journalist‘ approach.
Microsoft needs to get the attention of corporate IT executives and what better way than to give a Windows Phone to a well known tech journalist for a well known tech magazine and have him write about it. Not just a single article. Five articles. Five. For a smartphone that has negligible enterprise marketshare.
Even after a few thousand words describing his experience with Windows Phone 8.1, David Gewirtz came up with this:
Bluntly, if I wanted to just carry one phone around, I couldn’t switch to Windows Phone because it doesn’t support my work collaboration needs. I communicate with my colleagues using Google ecosystem tools that are simply not available on Windows Phone.
Wait. There’s more.
Colleague Steve Ranger asks the question which has already been answered: “Windows, iOS or Android: Who will win the business tablets battle?”
I wonder how score is being kept here because Apple’s iPad owns about 90-percent enterprise marketshare. Microsoft’s Surface Pro hasn’t made a dent, and the various and sundry Android-based tablets have not fared much better.
It’s a good thing there’s no time limit on this battle that’s really a war. So far, Apple is winning the battles and the war, despite Microsoft’s long and cozy relationship with corporate IT departments.
Methinks ZDNet is stirring up a pot that’s already been cooked.
First of all, Ranger’s headline is click bait and creates a parity where none exists. If we stopped counting today Apple is the winner, hands down. But this is business, so the counting must continue. Apple is still winning the battles and the war, but as business goes there must be winners and losers. Right now there is only one winner and the score isn’t even close.
What impact Microsoft has on such click-bait I don’t know, but why would a journalist ask a question that has already been answered? Maybe it has something to do with all the Microsoft and Intel advertisements on ZDNet pages. If that’s Microsoft’s plan to take back the enterprise with Windows Phone and Surface hybrids, it’s not working very well.