You knew this was coming, right? Hilton Worldwide Holdings has a plan to let guests to check in and unlock their hotel rooms with their smartphones. Craig Karmin:
Hilton Worldwide Holdings Inc. is placing a $550 million bet that hotel guests increasingly will use smartphones to choose rooms, check in and even unlock doors. Hilton isn’t the first to offer at least some of these customized features. Starwood, for instance, is already testing mobile-phone room keys at two of its Aloft brand hotels and plans to offer the option at roughly 150 Aloft and W hotels by the end of 2015. Marriott says that 967 of its hotels offer mobile check-in and check-out, and more than 4,000 hotels globally will offer those services by year-end
The trend without end.