It’s time for Apple to step up and call it as it is. Beyond the smartphones and tablets we all love and use; beyond the apps and which platform is best for whom and why, beyond the competition between Apple and Google, there are the two major issues of our time.
Privacy and security.
Apple has moved itself to the correct side of both issues. How so? The company doesn’t make a living by tracking and selling user data. And, across the board, OS X and iOS devices are more secure for average users than Windows or Android (save your outrage for another time; this is based on the number of malware apps available and running on each platform; Apple wins).
So, why doesn’t Apple blow the horn louder on privacy? Customers using Macs, iPhones, and iPads are not tracked for profit as much as those who use Windows PCs or Android smartphones and tablets.
And, why doesn’t Apple blow the horn louder on security? Customers are safer using Macs, iPhones, and iPads than people who use Windows PCs or Android smartphones and tablets.
Every now and then Apple will rise up from the slumber of disinterest differentiation and point out the obvious. Steve Jobs did it by bashing Adobe’s Flash back in 2010. Apple CEO Tim Cook did it recently when he pointed out to app developers that Android fragmentation is a “toxic hell stew of vulnerabilities” (a quote from Adrian Kingsley-Hughes).
More recently, Chinese Central Television said Apple’s location tracking features represents a threat to state secrets. Apple fired back and pointed out that Apple doesn’t collect or use personal data, unlike Google which makes a living doing just that.
These are mere tepid examples of blowing the horn of differentiation. What is Apple afraid of?
Is Apple afraid Google will remove their apps from the App Store? Apple doesn’t make any money on Google apps, but Google does. Why not run advertisements that point out all the malware on Android devices? Why not run TV commercials that point out how Google gives users free apps and cheap phones so they can track their personal lives and information (ostensibly to make a buck, and turn over to the government)?
These are black and white issues yet Apple does not have a loud and public voice. Come on, Apple. Take off the kid gloves and pound Google’s cocky public face into the ground.
What can Google do? Deny that Android has more malware than iOS? Deny that they give away free apps so they can track user data and sell it to make a profit?
Come on, Apple. Take a few swings. Make Steve Jobs proud.