Great insight to Apple’s leverage and Microsoft’s inability to maintain a presence in the mobile device industry from Rocco Pendola.
My overarching theory: As we saw with the artist formerly known as RIM (that’s BlackBerry), employees ultimately demand to use the preferred devices in their personal lives for work. And this leaves IT departments with no other choice than to make it happen. Just as iPhones and iPads have become ubiquitous in the workplace, MacBooks and, quite possibly Apple productivity software, could achieve the same.
Pendola has been loud and clear that Apple will crush Microsoft in consumer, mobile, and enterprise. His take on a VMware study of Microsoft:
While the research isn’t perfect (small sample size, VMware competes with MSFT, etc.), it coalesces with recent reports that marginalize MSFT Office and Windows and/or support data that Macbook marketshare grows even as PC purchases continue to decline. And it lends veracious support to my theory that consumers ultimately rule the workplace.
In other words, Apple gets supported– and ends up in the enterprise environment– because customers want Apple devices. Not Microsoft devices.
My favorite piece of Pendola wisdom:
IT departments hold about zero sway within large corporations. No offense if you work in IT, but you’re ultimately a grunt.