Insightful look from Gene Steinberg on how Apple has marginalized Google’s search engine prowess on OS X Yosemite and iOS 8.
Now when it comes to Google, it’s also telling that Safari searches will also rely on Spotlight for results, and that, again, means Bing. Adding DuckDuckGo, a search engine that promises not to track you, as another option under OS X, must further dilute Google’s prospects. Sure, if Google remains the default when OS X Yosemite is released, and previous defaults settings would likely be retained, that will still give the world’s number one search engine the upper hand, but in an environment where there’s more to lose.
In passing, I wonder why Apple doesn’t just buy DuckDuckGo, though that might cause a political problem with Microsoft. But the price has to be real cheap.
By reducing Google’s impact on Apple devices, does Apple truly need a search engine? I say no.