Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn’t washed the jeans he was wearing in a year. Really, a whole year.
As it turns out, two weeks or year is about the same level of ew (bad).
A 2011 study conducted by the University of Alberta compared bacteria levels on a pair of jeans not washed for over a year with a pair washed after almost two weeks of wear, and found that they were practically identical.
Benjamin came up with nearly a dozen reasons why jeans should be washed more frequently. My two favorites.
- Gotta go, gotta go, gotta go… but we don’t always make it on time. Unless your favorite perfume is eau d’pee, those jeans need to see the washing machine.
- Many of us women measure our weight gain by the feel of our jeans. If we never wash them, we never get a reality check. Unwashed jeans for a year may inadvertently result in millions of women gaining weight.
Been there. Done that.