Excellent article from Maria Konnikova on a researcher’s test to see whether facts, science, emotions, or stories could make people change their minds about believing something that was not true, in this case the ‘vaccinations vs. autism’ issue.
The result was dramatic: a whole lot of nothing. None of the interventions worked… The other two interventions fared even worse: the images of sick children increased the belief that vaccines cause autism, while the dramatic narrative somehow managed to increase beliefs about the dangers of vaccines.
Is there a solution? No. Most people who believe something that’s not true will continue to believe it even when facts don’t support it, or support the opposite.
Is it any wonder the world is a screwed up place?