Even in the best of situations, divorces are messy. Whether it’s husband and wife, employer and employee, or company and vendor, a divorce can drag on forever is a love hate relationship which puts stress and strain on both parties.
Apple and Samsung are getting a divorce and it’s a long, drawn out, and ultimately mess and expensive process.
Our favorite tech gadget company has used Samsung as a vendor of choice for many years, more particularly in the iPhone and iPad generation. Among other components, Samsung provides Apple devices with CPU chips, memory, and screens.
Good relationships are built on honesty and respect. That seems to have disappeared between Apple and Samsung. Apple caught Samsung cheating on their marriage vows by building and selling iPhone and iPad clones, so off to court the two went, with Samsung being accused and being found guilty of cheating (patent infringement is akin to adultery in the tech world).
Not only is Apple working hard to make Samsung pay for the company’s adulterous ways, Apple has also decided to move on, slowly shifting vendor requirements to other companies; playing the field, if you will.
In fact, I’d go so far as to say Apple is about to get remarried. Ever the trendsetter, Apple appears ready to tie the knot with stylish headphone and speaker maker Beats Electronics, home of Beats Music, rapper Dr. Dre, and iconic music product Jimmy Iovine.
What’s different about Beats vs. Samsung? Simple. Beats is not Samsung, so instead of cutting a deal with Beats to ensure Apple gets most favored trading partner status, Apple is diving in head first with a full on marriage. In other words, and unlike Samsung, Beats won’t cheat.
Beats has nearly 70-percent of the above $100 headphone market, a growing music subscription service, plenty of street creed (Wall, Main, and Hood), a broad line of speakers, and a little promotional style and cachet that Apple CEO Tim Cook desperately needs.
What we have to remember is that Apple is a polygamous company, capable of maintaining multiple relationships (marriages) at a time. The marriage to Samsung went bad, but Apple’s track record of bringing companies into the stable is pretty good. A marriage to Beats may be the most expensive ever at Apple, but it could turn out to be just what the Cupertino company needs to feel better about itself after being insulted in public by the adulterous Samsung.