Despite our addiction to smartphones some of us still listen to the radio. A few weeks ago my favorite New York radio disc jockeys uttered this phrase:
Here’s the 5th of three songs in a row. That’s how we play more music on WKTU. We cheat on the count.
The jock must have been taking a cue from Apple nemesis Samsung. How many smartphones and tablets has Samsung sold? Unfortunately, Samsung has admitted to cooking the books, fudging the numbers, and simply cheating on the count.
For years Apple has divulged, for better or worse, the number of Macs, iPhones, and iPads sold each quarter. Name another manufacturer that does the same thing.
Now we find that whatever numbers Samsung has divulged are likely wrong, the result of a corporate culture riddled with executives who lie, cheat, and steal their way to financial success. Except that Apple’s methodology appears to bring in greater success than Samsung’s methodology.
What else has Samsung lied about? And why are analysts and researchers so quick to accept Samsung’s numbers without verification (especially when Samsung’s executives go to jail for misdeeds)?
Look around. What do you see? iPads. To hear market analysts and researchers tell it, Apple’s iPad marketshare has dropped to the low double digits in the face of an onslaught of Android and Windows tablets.
If so, where are they?
Everywhere you look you’ll see iPads. From time to time you’ll see an occasional Kindle reader (Amazon never announces their own sales numbers), and about as often a non-iPad tablet, but everywhere else it’s iPad, iPad, iPad.
Maybe Samsung truly sells the largest number of tablets, just as they purportedly sell the largest number of smartphones. Only Samsung knows for sure and their numbers cannot be trusted. If that’s the case, what can you believe?
Believe your eyes.