There are two aspects of Apple Inc which set the company apart from competitors. The first is the emotional bond that Apple’s products create with customers. It’s based upon a tight melding of hardware and software which make usability a pleasure rather than a pain.
The second is Apple’s ability to leapfrog competitors and move advanced technology into the mainstream. The large multi-touch screen on the iPhone is a perfect example. All one needs to do to see how Apple moved the industry forward is to look at an Android phone or Samsung phone prior to the iPhone.
So, what’s Apple’s next leap into the future?
You may have heard the speculation about this technology before, but in a word, it’s not Liquidmetal.
Apple invested over $100-million in Liquidmetal technology and doesn’t have much to show for it. Yet. Yes, Apple raced ahead of competition with the 64-bit A7 CPU and 64-bit iOS 7 in the iPhone and iPad. That’s part of the future, yes. If I had to sum up Apple’s future in a single word it would be this one.
Think of graphene as a one-atom thick layer of graphite laid out in an atomic-scale hexagonal pattern. That makes it the strongest man-made material, but also incredibly light and flexible, it conducts heat and electricity, and it can be transparent.
What could Apple do with graphene? Lighter notebooks and mobile devices which would be stronger than anything on the market today come to mind rather quickly, but that’s old school thinking of the smaller, faster, lighter aspects of current products.
What other products could Apple be working on that would benefit from ultra light, amazingly strong and flexible materials? Wearable devices of the iWatch and iGlasses category come to mind, but Apple tends to surprise us with the ability to take technological advancements and bring them to everyday products.
Researchers already are working on batteries with graphene and silicon that could recharge in minutes and last for a week on a single charge. Think of a touchscreen that is so small and light it can roll up or fold up. Unlike other materials, graphene won’t oxidize in water.
Unfortunately for Apple, competitor Samsung is already hard at work on graphene (though, to be fair, so are many others).
That graphene is in Apple’s future will be hard to deny because graphene may be in the future for all of us. The real question is, ‘What will Apple do with graphene?‘