My crystal ball is shined up and dust free. What does it say about Apple’s immediate future? Good health is on the horizon. Not just financial health, either, but Apple’s rapid foray into the wearable health technology industry.
Yes, I know you can already buy all kinds of health monitoring gear and apps for PCs and smartphones. Just remember, there were media players before the iPod, music stores before iTunes, smartphones before the iPhone, and tablets before the iPad.
A whole bunch of signs flow through the official MacKenzie crystal ball which point to health for Apple. And why not? The health industry is absolutely huge and the world’s population is growing older by the minute. The fitness industry has never been more robust with more people than ever worried to concerned to doing something about their physical health.
The word Healthbook is being floated around among the various and sundry Apple prognosticators and technorati elite but it doesn’t take much clarity in the crystal ball to figure out this is one of Apple’s future directions.
Follow the money. The health and fitness industry is enormous and growing rapidly. It’s also fragmented by half a gazillion apps, services, and products which are ripe for disruption; something Apple does best.
Sports folks know already that performance measured is performance gained, so we can expect Healthbook, or whatever monicker Apple sticks on the front, to measure and track what we do, where we do it, and how often and to what degree.
Go down the list of health and fitness data we typically pay attention to.
- Heart rate
- Blood pressure
- Blood sugar
- Activity levels
- Sleep levels
- Oxygen saturation
- Heart rate
- Weight and body mass
- Cholesterol levels
- Much more
Now, couple that with sensors that gather and store data to your iPhone. Voila! Ginormous business opportunity ahead, one which Apple didn’t create but could easily sanitize for mass involvement and consumption. Health and fitness. Oh, and sensors. Apple will need plenty of sensors to help gather all that data.
If that doesn’t sound like an industry about to be disrupted I don’t know what is.