You know you’re doing something right when the bad guys cry foul. Guess what? Advertisers are not happy with Apple (and Amazon). Why not? Both are considered to be stingy and won’t cough up the customer data that advertisers want.
Apple runs iAds, an advertising service that works on iPhone and iPad. It makes money for app developers, which is a good thing. And, it’s not Google, which is another good thing. You see, to Google, you’re not a customer. You’re the product. At least, information about you is Google’s product, which they’re happy to sell to the highest bidder in the advertising realm.
Think about it. Google gives you free apps in exchange for your privacy, all the while culling and collecting information about you as if you were a Nebraska field used to harvest corn year after year.
Apple’s iAds division also sells advertising, and, ostensibly, collects data about users. How much data is collected? Where does that data go?
If advertisers are complaining that Apple has become notoriously stingy with that data, then Apple is treating their customers differently than either advertisers, and much differently than Google treats their users.
It’s good to hear that Apple has come down on the side of more privacy than Google or typical online advertisers, but more is needed.
Users want and need a privacy advocate. Is Apple up to the challenge?
To Google, personal data and advertising is their bread and butter, their daily livelihood (to the tune of about 90-percent of Google’s revenue and profits), and though the company has failed to innovate diversification into their business model, they will do anything to protect that revenue stream. Anything.
To Apple, despite offering substantial competition to Google on the iOS platform, advertising is an afterthought, a a forgettable blip on the decimal point of annual revenue and profits.
In an era where personal privacy has come under attack from many sides, Apple has an opportunity to step up and publicly declare an alliance with all who do not want to be tracked while online.
Apple, your move.