This isn’t a first for Apple, but it’s something mostly unseen during the second coming of Steve Jobs. A reflection of the past in the 1.24.14 television commercial, shot entirely using iPhones. Steve Jobs:
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
Apple seems to be doing more looking back recently.