Ah, Apple TV. Where shall I begin? If ever there was an Apple product that doesn’t get much love but sells well anyway, it’s Apple TV. Only Apple knows for sure how many Apple TVs have been sold or are in use today, but it’s obvious the cute little device has a certain attractive anemia.
That means Apple TV does enough to be interesting but everyone can come up with ways to make it better. Too many of the channels on Apple TV require a cable TV account to view, so what’s the point? It’s not like you can cut the cable TV cord, so to speak, and watch the same thing on Apple TV while saving money every month.
Don’t get me started on the dearth of useful channels. Sure, Korean TV soap operas are all the rage these days, but that only highlights Apple’s TV problem. The latest Apple TV channel commemorates the 50th anniversary of The Beatles’ debut on the Ed Sullivan show. Talk about pandering to the baby boomer couch potato generation.
Of course, The Beatles channel highlights exactly why Apple TV is there, and why it doesn’t do much. The money trail. The Beatles channel links to music on the iTunes Music Store. Apple TV is there to sell music, TV shows, and movies. Again, only Apple knows how well it does what it does.
What else is wrong with Apple TV beyond the limited channel selection? Apps. Even Google has tossed out API’s so developers can create applications for their Apple TV wannabe, once called Google TV, but was such a hit that Google slashed the price and form factor and changed the name to Chromecast.
If you haven’t tried Chromecast, don’t bother. As anemic as Apple TV is, Chromecast is positively anorexic.
All Apple TV needs to make it great is content. Shamelessly on-demand content. And not just left overs that cable TV networks don’t want. Content. All of it. All TV shows going back forever. All movies. Even live streaming content. Content on demand.
Otherwise, put a DVR into Apple TV and let us record what we want from both the internet and cable TV (instead of paying the cable TV company by the month for the privilege of using their built-in DVR).
Sure, the cable TV networks wouldn’t like it, but it’s not like they care about their customers anyway.
What else is wrong with Apple TV? Besides content selection, the interface is simpleton simple and annoying slow to navigate from here to there. Give me a real iPhone and iPad app with Siri integration and let’s make Apple TV fun to use.