Vlad Savov on Sony’s resurgence under CEO Kazuo Hirai:
The Japanese company lost its crown to Apple through a series of calamitous decisions and strategies that were more outlandish than forward thinking. So when Kazuo Hirai took over the mantle of CEO in 2012, his first task was merely to steady the ship. Two years on, however, Kaz is done patching up holes and making apologies, and Sony appears ready to lead from the front once more.
Under Hirai’s leadership, the trajectory of improvement has been gradual but unswerving. What was once the struggling Sony Ericsson has been transformed into the popular and profitable Sony Mobile Communications group. Mirrorless cameras have helped position Sony as a leader in imaging gear, with enthusiasts increasingly opting for the Alpha (née NEX) range over the traditional DSLR format that Canon and Nikon still dominate. And most recently, the PlayStation 4 has managed to outsell its nemesis Xbox One while almost doubling subscriptions to Sony’s paid PlayStation Plus service.
Steve Jobs was an admirer of Sony. The Sony of the past.