One way Apple differentiates the iPhone is the case. Plastic for the iPhone 5C and metal for the iPhone 5S. The difference is not lost on Samsung. SAM Mobile on plans for the Galaxy S5:
It will come in both metal and plastic versions as has been rumored, with the metal version costing around 800 Euros and the plastic model coming in at around 650 Euros. It’s pretty much similar to what Apple has done, offering both a plastic iPhone (iPhone 5c) and a metallic one (iPhone 5s).
Samsung, innovating again.