Every company in the technology sector has a list of competitors, an ‘enemies list,’ if you will. Back in the day, Apple’s most obvious nemesis was Microsoft, which was really the titular leader of the once vaunted Wintel hegemony, made up of Intel, Dell, H-P, and other PC manufacturers.
For Apple, life was simple though some precarious back then. The Mac’s marketshare was so minuscule that PC makers simply ignored the Mac, despite the fact that it was Apple’s bread and butter. That was then and this is now and a decade of changes have reversed Apple’s fortunes (and that of their PC-centric competitors).
Apple is on the forefront of a mobile revolution that is leaving Microsoft and Wintel in the dust, and that leadership position in smartphones, tablets, mobile applications, and media has made the company a much larger target with even more competitors; enemies, if you will.
Not that many years ago it was Windows vs. the Mac, Microsoft vs. Apple. Look at Apple’s enemies list today.
It is filled with the likes of Google, Samsung, Amazon, BlackBerry, Nokia, HTC, as well as also-rans Microsoft, Dell, H-P, Lenovo and anyone else selling hardware that competes with Apple’s products.
Look how far Microsoft has fallen since the iPhone was introduced in 2007. It’s very possible that this year Apple will sell more devices with iOS installed than devices with Microsoft Windows (in any form). That is a precipitous, monumental drop from prominence.
Success breeds competition, and Apple has more competitors, more markets to defend, and more assets than ever. Even without profits in smartphones and tablets, Google, Amazon, Microsoft et al, have deep pockets and have no intention of going quietly into that good night.
Apple does not appear to be resting upon the company’s hard-earned laurels, either, and continues to raise the bar with regularity.
When it comes to technology gadgets, do we live in good times, or what?