Yes, I plan to watch the Super Bowl. Why? The TV commercials. The game might be interesting, but it’s the television commercials that everyone else will be talking about for days afterwards. Besides some entertainment sprinkled throughout the game, what am I looking for?
A glimmer of hope.
A glimmer about Apple’s newest product (or one of the oldest).
It’s been 14 years since Apple ran a commercial in the Super Bowl. One of the greatest Super Bowl ads ever was Apple’s introduction of the Mac back in 1984. Apple surprised the world with the Mac in 1984 and 30 years later the Mac lives on, stronger and a better value than ever.
What makes me think that Apple might advertise in this year’s Super Bowl? Advertising legend Lee Clow dropped a hint on Twitter.
Gonna be a good Super Bowl. Mac’s gonna be 30.
That’s not much to go on which is why it’s in the glimmer of hope category. If anyone outside of Apple would know, it’s Clow, who co-created Apple’s legendary ‘1984’ TV commercial.
Let’s assume for the moment that Apple will advertise in the Super Bowl. What Apple product will be advertised? Mac? iPhone? iPad?
Or, something new?
In the ‘1984’ TV commercial Apple advertised something new. If Apple advertises the Mac again, then the company could be accused of jumping the shark; looking backwards, glorifying the past and the accomplishments of history; not looking forward to the future (a Steve Jobs thing).
If Apple advertises iPhone or iPad in the 2014 Super Bowl it is merely taking advantage of a huge worldwide viewing audience (particularly one that pays attention to the commercials), and that’s certainly acceptable, but nothing out of the ordinary.
So, back to the glimmer of hope. What better time for Apple to introduce a new product than with a commercial in the 2014 Super Bowl, 30 years after the Mac was introduced?
It could happen.
Now, if Apple does introduce a new product line, what will it be? iWatch? iGlasses? iPhablet? A safe and predictable Apple will run a Your Verse commercial. The Apple we know and love would instead introduce a new product.
Will 2014 be like 1984?