PED on the Red Mac Pro that sold for $977,000 on the $13-million raised at a Sotheby’s Project (RED) auction:
The big money makers were items they either modified — like the Steinway piano with red top that fetched for $1.9 million — or designed from the ground up — like the Leica camera that sold for $1.8 million and the aluminum table that raised $1.7 million. The fourth biggest money maker — the (RED) Mac Pro that sold for just under $1 million.
No word on the buyer.