Headlines do not always an accurate story tell, but if you’ve been following Apple’s more recent exploits, especially beyond the headlines, you’ve probably sensed a difference in how the world turns. At least, Apple’s world.
The headlines read that Android smartphones account for about 80-percent of all smartphones sold on the planet. Those same headlines may mention Apple’s share for iPhone somewhere around 10-percent to 15-percent. Oddly, that’s about the same as the Mac vs. Windows PCs.
What is seldom mentioned is the equation that keeps the lights on in Apple’s One Infinite Loop campus. Profits. The Mac owns approximately half of all the PC industry’s profits, and more than the next four manufacturers combined.
What about the iPhone? It’s doomed under the onslaught of cheap Android smartphones from China. The clue to reality should be the word cheap. A little more in depth research says that two-thirds of Android’s smartphone totals are the cheap, plastic, throwaway variety– not smartphones of the Galaxy or Lumia or iPhone class. In fact, for all the bravado and media butt kissing from Samsung, Apple still sells more iPhones than Samsung does Galaxy class smartphones.
Reviews about Apple’s iPhone 5S bordered on ecstatic, only topped by reviews of the new iPad Air and iPad mini with Retina display. The headlines say that Apple’s iPad is dropping like a rock as Android-based tablets corner the market. Now there’s news out of China which says something different. The top tablet in China? iPad. Samsung’s tablets trail 51-percent to 13-percent.
Say what? How is that possible? Headlines massage eyeballs, but facts and details massage the mind.
Here’s another one. Remember Apple Maps? When Google decided not to play nice-nice with features on Google Maps, Apple ditched the search giant’s maps data, and built their own– app and data. To hear some say it, Apple Maps was awful. If so, then why does Google’s Maps app have a much smaller usage base on iOS than Apple’s Maps app?
The iPhone juggernaut, combined with Google’s free Android OS for smartphones and tablets, upset the balance of power among smartphone players– Nokia, Microsoft, BlackBerry, Motorola, HTC, et al. Microsoft’s business model– selling Windows Phone to cell phone manufacturers– was destroyed by Android’s free model. Apple is insulated from free because iOS comes with every iPhone and iPad. The rest of the players didn’t fare so well. Motorola sold itself to Google. HTC’s losses continue to mount. BlackBerry is but a shell of its former self. Microsoft is a footnote. Only Samsung has carved a profitable niche in smartphones and tablets, but even that is dependent upon Google’s Android.
Gloom and doom is an Apple meme whose time has come and gone. If the Mac can become the world’s most profitable personal computer line, and the iPhone and iPad are the single best selling smartphones and tablets, respectively, and iOS users dwarf Android users in day-to-day usage, how can anyone cry gloom and doom and be respected?