Apple has enough money that it could probably buy France (not that anyone would want to), and still have enough cash to fund the company’s growth for years to come. Speaking of France, and Paris, and the world of high fashion, guess what Apple has been doing this year?
Buying up fashion executives.
That’s right, boys and girls, guys and gals, Apple CEO Tim Cook has been strengthening Apple’s lockdown on expensive and well tailored fashionistas by capturing Burberry CEO Angela Ahrendts, and Yves Saint-Laurent CEO Paul Deneve.
Deneve is onboard to work on ‘special projects‘ (wink wink), while Ahrendts becomes head of Apple’s retail and online stores.
Why all the fashion big wigs on Apple’s payroll? Because Tim Cook finds wearable technology ‘profoundly interesting.’ Yeah, right. And the moon is round and the Pope is Catholic.
That Apple is working on iWatch and iGlasses should be a given. That doesn’t mean we’ll see one or the other before Christmas, but you know Apple is working diligently on the next great thing (like the Apple television analyst Gene Munster has been predicting for years) and wearable technology is the second to last great frontier (edible technology is last).
It should be obvious even to Apple bashers and haters that our favorite iGadget company headquartered in Cupertino, CA is a trendsetter. And nothing is trendier (and more fickle) than fashion. True, Apple isn’t usually the first to launch a new technology, but Apple is often the company that does it right (iPod, iTunes, iPhone, iPad, App Store come to mind).
Are we to expect our favorite fruity logo company to launch a line of technology driven shoes, or colorful tee-shirts? Or, battery-powered clothing (I’m thinking Batman’s famed utility belt)? Not necessarily, but there’s more to fashion design than meets the eye. Fashion and style is design, of course, but emotion is a key ingredient, and among high technology companies who understands emotion better than Apple?
2013 was the year Apple bought up all the available fashion executives. 2014 will be the year when they bring something to the salivating and glossy-eyed public.