There are two new reports out this week which seem to contradict the narrative that Android tablets now dominate the market. One is a 60-day research project which concludes that the iPad actually tops Android tablets by a margin of 9 to 1. Another survey indicates that Android tablet users are among the most unhappy customers, which contrasts to iPad users who rate among the happiest and most satisfied tablet users.
One of the benefits of living in New York is access to the sheer number of people who are willing to engage in survey taking. First up is the MacKenzie Technology Report** which concluded that Android tablets are growing in number but have yet to reach usage levels of Apple’s iPad.
The MTR survey, taken from thousands of online users worldwide between June 1 and July 31, found that iOS devices, iPad and iPhone, account for nearly 20-percent of all web page usage on a popular web site (including Windows PC, Mac, and other devices). Android devices– smartphones and tablets– held less than 1-percent of usage.
iPads dominated Android-based tablets by a 9 to 1 margin.
The other report, funded by Brooklyn-based WGKM Surveys##, interviewed New Yorkers who owned tablets, and gathered both usage data and satisfaction information. While the sample was smaller than the aforementioned MTR survey, WGKM came to a similar conclusion based on personal interviews.
iPads dominated Android-based tablets by a more than 9 to 1 margin.
Why the contradiction between these two decidedly favorable surveys and studies and recent headlines which claim that Android tablets now dominate iPad sales.
One component of the WGKM study found a large percentage of buyer’s remorse among Android-based tablets, with users citing crummy battery life, poor screen quality, loose fitting plastic cases which broke easily, a lack of suitable accessories, performance and connectivity issues, and a limited number of applications.
Well over 80-percent of the respondents in the WGKM study eventually bought an iPad, and put the Android devices on eBay or relegated them to a hallway closet. The BRE, Buyer’s Remorse Effect as measured in detailed interviews, is highest among owners of Android tablets.
These reports completely contradict the latest research from Strategy Analytics and others with reports that say Android tablets are being sold at greater numbers than Google admits are even being activated.
In summary, while Android-based tablets continue to grow in number, their usage by customers appears to be on the decline, and both the aforementioned reports indicate the buyer’s remorse affecting many.
**MacKenzie Technology Report (Kate MacKenzie checking web server usage logs for the period noted above).
## WGKM Surveys of New York (Wil Gomez, my fiancé, and yours truly–WGKM– interviewed dozens of New Yorkers with tablets over two weeks in July, 2013).
See? Anyone can do research and make up a report that says whatever they want it to say.