Note to International Data Corporation: Shut up.
IDC’s latest research indicates the bottom has dropped out of Apple’s iPad business as Android tablets have taken over the nascent tablet market.
Here’s the problem I have with such statistics. First, they’re just not factual. Only Apple reports how many tablets it sells each quarter, so comparing numbers with other tablet manufacturers is a guesstimate in shipments at best.
Second, tablets, like PCs, is a broadly defined market segment, and it should be obvious from the history of the Mac that Apple just doesn’t give a rat’s ass for marketshare, so why all the anti-Apple noise?
Today, nearly 30 years after the Mac shipped, PCs running Microsoft Windows still accounts for about 85-percent of the PC market (which includes business, schools, home, cash registers, and anything else running Windows), yet the Mac seems to be thriving and doing well even in the post-PC era, by hogging half of the PC industries profits.
Third, the real news, deserving of more research than simply guessing what other manufacturers ship, should be an answer to this question, ‘What the hell are people using those Android tablets for, anyway?‘
Every study of substance, some involving data from hundreds of thousands of web sites, indicate Android tablets and smartphones simply are not being used the same way as iPads.
Another issue I have with these guesstimates, is that they never agree with one another. Even Google estimated that one of every two tablets shipped is an Android device. OK, that leaves a little less than 50-percent for the iPad, so how is it that IDC’s estimates give the iPad a mere 33-percent of the tablet market.
That’s a pretty wild disparity, no?
Once Google began shipping a free iPhone lookalike to cell phone manufacturers a few years it was obvious that Android would end up being the marketshare leader. Free is difficult to compete against.
It’s also difficult to compete against quality, which never seems to go out of style, hence a reason why Apple’s iPhone and iPad get used by customers far more than Android devices. Samsung has done a better job at competing against Apple’s disruptive innovations in the marketplace simply by copying the company’s designs and flooding the market with a wide variety of products.
Everyone else is losing money hand over fist, and, based upon usage, that’s not likely to change.
For all of you market researchers out to make a name for yourselves with a little Apple-bashing, try dealing in facts and real numbers instead of guesses. Oh, and how about a little research on what happens to all those Android tablets that just don’t seem to be used by anyone?