Here’s another headline that just seems wrong. This one from Rebecca Greenfield at Atlantic Wire on Yahoo’s CEO Marissa Mayer: ‘Marissa Mayer Has Improved Everything at Yahoo Except the Most Important Thing.’
Yahoo’s stock is up 70-percent since Mayer took over. The most important thing according to Greenfield is revenue. Really? Revenue? Ask any shareholder what the most important thing is and they’ll tell you it’s ‘shareholder value‘– the stock price.
Even profit or the number of profitable legs on the revenue stool is less important. If revenue is indeed the most important element then Apple’s stock should be killing it. It’s not.