John Brownlee with a perspective on Apple’s television trials, tribulations, and eventual success.
You might remember that last month, Apple turned on HBO and ESPN apps for Apple TV owners… but they only work if you have an existing cable subscription. That’s going to continue. Apple is now working with Time Warner Cable which would allow their subscribers to watch live and on-demand shows on the Apple TV, affording a much better programming guide and interface than anything Time Warner can provide itself.
Just as Apple needed to partner with AT&T to get the iPhone into the market, it looks as if Apple will partner with content providers and distributors.
Cutting the cable TV cord isn’t going to happen for awhile.