First up from Bloomberg, the BlackBerry Z10’s price has been slashed from $200 to $49.
Sales of the Z10 last quarter were almost 1 million units short of analysts’ estimates, contributing to a surprise loss for BlackBerry. The company is now increasingly dependent on the newer Q10 phone, which features a physical keyboard and appeals to its existing customer base. BlackBerry, which has steadily lost market share to Apple and other rivals, accounted for less than 3 percent of global smartphone sales last quarter
And, Joanna Stern notes that Microsoft’s slow selling Surface RT tablet’s price has also been slashed.
After 10 months of being on the market, Microsoft is shaving approximately $150 off the price of its Surface RT tablet. The tablet, the first to be made by the company, will be priced at approximately $350, down from $499.
These are desperate times for Apple’s competitors. Suddenly, Apple’s strategy of forgoing marketshare for higher margins looks pretty good.