Samsung is pulling another Burger King tactic in its never ending battle to gain the hearts and minds of customers and become as beloved as Apple.
Burger King, Kate? Really?
Sure. Burger King. Hamburger giant McDonald’s spends big money to build a new McDonald’s restaurant. The company has specialists which do market research, demographic studies, location and traffic studies, and much more before the company or a franchisee authorizes a new restaurant.
Burger King simply builds one across the street or next door, saving big money in market research, studies, and traffic planning, and yet benefits from McDonald’s efforts.
Microsoft took the Burger King cue and puts up their stores in malls near or across from an Apple Store. That copycat methodology works, although McDonald’s remains far more profitable than Burger King, and nobody but Microsoft knows how well their stores do against Apple’s retail juggernaut.
Samsung? The company that couldn’t find creativity or innovation with both hands and a flashlight simply does what Apple does, but a year or two or three later. The latest Samsung copycat routine is the company’s purchase of Boxee to compete with Apple’s official hobby, Apple TV.
Samsung probably took notice of Apple TV’s sales surge in the past couple of years, and rumors that Apple may cut a deal with a major cable TV company to make the Apple TV the device of choice for cable subscribers.
Boxee is a DVR which stores content in the cloud so users can watch recordings anywhere. Samsung is already the world’s largest TV maker so Boxee seems like a good fit. The idea of being able to store anything you can record on TV in the cloud vs. a limited storage DVR or TiVo device is compelling, and Apple TV doesn’t have a DVR function.
Well played, Samsung.