Most of us think of dirty tricks as being a element of politics. Supporters of one politician say something nasty about an opponent in the hopes that media will focus attention on the bad points of the opponent, and the good points of their candidate. It’s an age old human tactic that often works very well.
Does Apple engage in such behind the scenes dirty tricks? Let me use another term to give a more detailed definition. I call it Digital Fakery and Digital Thievery.
Think about this– Digital Fakery. Apple co-founder Steve Jobs said he cracked the television problem (whatever it was). We’re still waiting for an Apple TV solution, but it could be that Jobs did a head fake on TV, to throw off competitors, or, worse, to make competitors assign resources and money to a problem that really has no solution.
Does Apple leak information to the public, press, bloggers, developers about wearable technology; iWatch, iGlasses, iSocks, to pressure competitors to devote resources and money to create competing products? It makes sense that they would.
Think about this– Digital Thievery. Apple’s new iOS 7 is a work in progress with plenty of new backend changes required by developers to bring their apps up to the new iOS 7 look and feel. Could it be that some of those changes and new options are also designed to keep app developers busy on their iOS apps, and not on creating apps for Android?
App developers have finite resources. If Apple had left iOS 7 to look much like iOS 6, app developers could venture into more development for Android and Google’s Play store.
Instead, all the changes in iOS 7 require cosmetic, interface, and additional development to add new features, so developers are likely to focus more of their efforts and resources on iOS than on Android, or BlackBerry, or Windows Phone because they make more money in Apple’s App Store. iOS 7 and the soon-to-be-released iPhone 5S will guarantee a large and growing number of new customers who want apps to match the phone’s capabilities.
While not dirty tricks in the political sense, Apple’s actions may have the same effect and keep developers and their resources more tied to iOS apps than competitor apps, and competitors devoting resources and efforts to competing products that they think Apple may be working on. In effect, Apple is stealing time from developers, and head faking competitors.